It’s been an interesting year. First we had the surprise of Brexit, then the surprise of the US elections and now there are rumblings in the Australian market. Whilst it will be interesting to see whether jobs will be brought back to America, there is likely to be some fallout in Australia. More recently there have been headlines in Australian news: …
The Third Screen and its impact on Accountants
If you start the count with accepting that movie screens and televisions are the first screens, with personal computers being the second screens, then there has been a lot of marketing documentation released recently about “the Third Screen”. The first screen, television, was a one way medium, for which there could be little real knowledge of the consumer. Marketers took …