There has been a large amount of effort spent on social media, and a large amount of effort in convincing business owners on the importance of being “social” online. Certainly many Australian accountants are being bombarded not only with “Compliance is dead so move to business consulting” messages, but almost at the same pace there are messages that any Accounting …
Digital Australia: Impacts on Accountants
The EY Digital Australia: State of the Nation report provides a view of digital engagement amongst Australians. The report noticed a step change in 2015 in smartphone usage. Smartphone usage pushed through the 80% mark in this survey with 96% of 18-34 year olds using a smartphone. Consumers reveal many Australian companies fail to get the basics right, and the …
